Our brand today

The Orange brand that started with the optimism of the word ‘hello’ and has since proven its ability to cross cultures and languages, putting people before technology and with human connections at its heart.

Since launching in 1994, it has become a European brand, an African brand, a global business brand, a wholesale brand, an innovation brand, and a cyber brand. For more than 30 years, it has evolved with the times, proving its ability to venture into new countries and business sectors to stay relevant for customers today while building a sustainable future.