The importance of a strong brand
Derived from the old Norse word brandr meaning to burn, the term branding dates back over 4000 years to the practice of branding livestock. It has evolved over the centuries, but essentially its still about taking ownership - for your company values and what you stand for.
A successful brand isn't just about what a company sells, but what it does and why it does it. It’s the set of ideas the company stands for in people’s minds.
It’s how it makes people feel.
Brands don’t have to be large companies, they can be people too.
Brands don’t have to be large companies, they can be people too.
From pop stars on Instagram to fitness gurus on YouTube, these personalities are popular because they represent a whole community of like-mindedness.
A brand for a company is like a reputation for a person.
It isn’t what the company says it is, it is what their customers say it is.
Therefore, its reputation has to be (carefully and consistently) earned.
The power of why
The power of why
This short clip from Simon Sinek’s Ted Talk – Start with Why – explains the power of why in 5 minutes.
Dove’s why:
Dove’s why:
Create a world where beauty is a source of confidence, not anxiety.
Nike’s why:
Nike’s why:
To bring inspiration and innovation to every athlete in the world.
"If you have a body, you are an athlete."