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Welcome to the Orange Brand Site

Since it first launched, our brand has remained relevant by developing new expertise and services. Much more than a telecommunications operator, we now play a role in sectors as broad as education, finance, cybersecurity, and connected devices, to help build a more responsible digital world.


This site helps you find all the brand basics you need such as our identity guidelines and assets including images, videos, presentations, and logos to use in your communications.
If you can’t find what you’re looking for, please feel free to contact us using the form at the bottom of the page.


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Brand Basics

Logo

Logo

Always use original artwork.
Eco-branding

Eco-branding

White for print. Dark for digital.
Personality

Personality

To make our brand coherent and unique.
Brand Voice

Brand voice

Simplify to the essential, always write with a smile.
Naming

Naming

Generic, descriptive or hero, respecting spelling rules.
Color

Color

Min. 80% core color; min. 30% orange; max. 20% supporting color.
Typography

Typography

Bold, direct, essential.
Photography

Photography

Natural and within listening distance.
Illustration

Illustration

Linked to our personality, always flat, bold and simple, never dull.
Mix

Mix

An interaction between the photo and the illustration to highlight the brand role.
Film and animation

Film and animation

Personalized and emotional demonstration.
Music and sound

Music and Sound

One sonic logo and a coherent musical territory.
Icons colorways rule 1

Icons and stickers

Black, white or orange; always use original artwork.
Digital

Digital

Download guidance, tools and assets at design.orange.com