![Icons principle 3](/sites/default/files/styles/square/public/2024-01/icons-principle-3.png?h=9a211afc&itok=R1eIuVER)
Eco-branding
White for print. Dark for digital.
![Personality](/sites/default/files/styles/square/public/2023-11/principle-1.png?h=9a211afc&itok=b9ctxDhA)
Personality
To make our brand coherent and unique.
![Brand Voice](/sites/default/files/styles/square/public/2023-11/brand-voice_title_tile_700x700_a.png?h=031b01a4&itok=Rs430jS9)
Brand voice
Simplify to the essential, always write with a smile.
![Naming](/sites/default/files/styles/square/public/2023-11/bringing-orange-to-life_brand_2.jpg?h=4f6657b2&itok=ubLl2pCG)
Naming
Generic, descriptive or hero, respecting spelling rules.
![colour](/sites/default/files/styles/square/public/2024-02/page-46-fig-1-_-colour_principles_en_principle-1.png?h=9a211afc&itok=2Wpu1JcD)
Color
We are a black, white and orange brand - this is our core color palette. We also use supporting colors.
![Typography principle 1](/sites/default/files/styles/square/public/2024-01/typography-priciple-1.png?h=2a479378&itok=i37B-Wow)
Typography
Always use Helvetica Neue as your primary font.
![Intro media grid photo](/sites/default/files/styles/square/public/2024-01/intro-media-grid-photo.png?h=2a479378&itok=MptRT4lw)
Photography
We use photography across a wide range of communications and it is our preferred image style.
![Intro media grid illustration](/sites/default/files/styles/square/public/2024-01/intro-media-grid-illustration.png?h=a7e6d17b&itok=EMxYIMcQ)
Illustration
We have a simple, flat and flexible illustration style and use it in a bold graphic and colorful way.
![Mix News](/sites/default/files/styles/square/public/2023-12/mix.png?h=2a479378&itok=ZqP1Su1m)
Mix
An interaction between the photo and the illustration to highlight the brand role.
![Film and animation](/sites/default/files/styles/square/public/2023-11/film-and-animation-copy.jpg?h=32aee0ee&itok=1j6vab2K)
Film and animation
Personalised and emotional demonstration
![Music and sound](/sites/default/files/styles/square/public/2023-11/page-88-fig-1-_-music_principles_en_principle-1.png?h=9a211afc&itok=-ED1NBwk)
Music and sound
One sonic logo and a coherent musical territory.
![Master logo principle 2](/sites/default/files/styles/square/public/2024-01/master-logo-principle-2.png?h=9a211afc&itok=UVF2FxZB)
Grids and layouts
To create clear and impactful communications.
![Solaris Icons](/sites/default/files/styles/square/public/2024-02/page-82-fig-2-_-components_icons_style_1.png?h=9a211afc&itok=U_i0S1ny)
Icons and stickers
Black, white or orange; always use original artwork.
![Digital](/sites/default/files/styles/square/public/2024-01/bringing-orange-to-life_brand_3.jpg?h=4f6657b2&itok=InnJELmF)
Digital
Download guidance, tools and assets.