Orange Brand Basics

Here is how we bring our brand to life.

White for print. Dark for digital.

To make our brand coherent and unique.

Simplify to the essential, always write with a smile.

Generic, descriptive or hero, respecting spelling rules.

We are a black, white and orange brand - this is our core color palette. We also use supporting colors.

Always use Helvetica Neue as your primary font.

We use photography across a wide range of communications and it is our preferred image style.

We have a simple, flat and flexible illustration style and use it in a bold graphic and colorful way.

An interaction between the photo and the illustration to highlight the brand role.

Personalised and emotional demonstration

One sonic logo and a coherent musical territory.

To create clear and impactful communications.

Black, white or orange; always use original artwork.

Download guidance, tools and assets.