Homepage Dive into our 10,000+ assets Last updated Most downloaded See all last updated assets Rendered Search for /en/asset-search?q=&sort=addFolderDate+descwill appear here See all most downloaded assets Rendered Search for https://brand.orange.com/en/asset-search?sort=statDownloads+descwill appear here Orange Brand basics Logo Always use original artwork Eco-branding White for print. Dark for digital. Personality To make our brand coherent and unique. Brand voice Simplify to the essential, always write with a smile. Naming Generic, descriptive or hero, respecting spelling rules. Color We are a black, white and orange brand – this is our core color palette. We also use supporting colors. Typography Always use Helvetica Neue as your primary font. Photography We use photography across a wide range of communications and it is our preferred image style. Illustration We have a simple, flat and flexible illustration style and use it in a bold, graphic and colorful way. Mix An interaction between the photo and the illustration to highlight the brand role. Film and animation Personalised and emotional demonstration Music and sound One sonic logo and a coherent musical territory. Grids and layouts To create clear and impactful communications Icons and stickers Black, white or orange; always use original artwork. Digital Download guidance, tools and assets
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