Homepage Dive into our 10,000+ assets Last updated Most downloaded See all last updated assets Rendered Search for /en/asset-search?q=&sort=addFolderDate+descwill appear here See all most downloaded assets Rendered Search for https://brand.orange.com/en/asset-search?sort=statDownloads+descwill appear here Orange Brand basics Company values What defines us and motivates our actions. Logo Always use original artwork Typography Always use Helvetica Neue as your primary font. Color We are a black, white and orange brand – this is our core color palette. We also use supporting colors. Brand voice Simplify to the essential, always write with a smile. Music and sound One sonic logo and a coherent musical territory. Eco-branding White for print. Dark for digital. Photography We use photography across a wide range of communications and it is our preferred image style. Illustration We have a simple, flat and flexible illustration style and use it in a bold, graphic and colorful way. Mix An interaction between the photo and the illustration to highlight the brand role. Advertising territory Bolder, closer and more dynamic with simple language in a refined setting. Film and animation Personalised and emotional demonstration Naming Generic, descriptive or hero, respecting spelling rules. Digital Download guidance, tools and assets
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